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Wooden box packaging factory in Dongguan analysis strategy?


  Wooden factory in Dongguan analysis of enterprise product packaging, try not to engage in imitation, not identical with the other packaging, and the use of new materials, new processes, new designs, new shapes, giving consumers a new feeling. Such as the use of renewable and biodegradable packaging materials made it more popular, this area convenient for consumers, but also environmentally friendly trend for enterprises to establish a good image. Convenient packaging strategy. Enterprises in the design, while the purchase of the product packaging, to give consumers everywhere to consider the purchase, carry, use, storage and other aspects of convenience. For the convenience of consumers to buy, companies of different styles, uses, taste products, consisting of a combination of a variety of packaging or packaging.
  Cheap packaging strategy. This packaging strategy is to use low-cost companies to construct simple packaging, typically used for large-scale use of everyday items. Such as general apparel, footwear, edible salt, MSG, boil clothes medicine, bagged milk and so on. Of course, companies using this packaging strategy, not because consumers are demanding lower and casual purchase, but should consider its application, affordable features.
  Series packaging strategy. This differs from the packaging and packaging series is packaged as a series of similar products, complete sets of packaging for different commodities. Travel goods, such as boxes, dressing, the traditional four treasures - pen, ink, paper and ink, etc., in the case of complete sets of packaging.
  Similar packaging strategy. Sometimes also called family-packaging, the same company's products, the packaging shape using the same pattern, similar to the color characteristics in common, especially in the corporate image of the CI repeated, forming a visual stereotype, not only to save the packaging design costs, but also to enhance the user's impression of such goods.
  Transform packaging strategy. It is a new packaging instead of the original packaging. Generally, a business, a retailer using packaging should be relatively stereotypes, but the following three cases, the enterprises should take transform packaging strategy:

  (1) wooden box factory in Dongguan think the quality of this product is a problem, consumers have already formed a bad impression;
  (2) The company's product quality is acceptable but more similar products of competitors, the original packaging is not conducive to open the product sales of the situation;
  (3) wooden box factory in Dongguan still seems to sell products, but because of the use of the packaging business for too long, cost too much, companies reduce costs, make consumers feel stale.
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